Social Media Management for Hotels & Tourism
Stork Advertising runs social media content for hotels, resorts and tour operators — seasonal campaigns, room and experience reels, offers and AI travel videos — on Instagram, TikTok and Facebook, while your reservations team keeps handling comments, DMs and bookings. We create in English and Arabic for hospitality brands in Europe, the GCC and Egypt.
Travellers book with their eyes
Your feed is the first tour
Guests scroll your Instagram before booking. An outdated or quiet feed sends them to the hotel next door.
Seasons need different stories
Summer families, winter sun, Ramadan and festive packages each need their own content and timing.
Many audiences, one account
Gulf, European and local guests respond to different moments and languages — all on the same feed.
What you get
Monthly scope agreed before we start.
- Monthly strategy and seasonal campaign calendar
- Room, dining, experience and offer post design
- Reels and AI travel videos
- Copywriting in English and Arabic
- Scheduling and publishing on every platform
- Monthly performance report
Not included: replying to comments, booking requests and direct messages. Your reservations team keeps the conversations with guests.
Your monthly hotel content, in 5 steps
Onboarding
We learn your property, guests and seasons, and get publishing access.
Strategy
We plan content per season and guest market.
Calendar
You approve the full monthly calendar before production.
Production
We design posts, write captions and produce reels.
Publish & report
We publish on schedule and report results monthly.
In-house hire vs Stork content team
| One in-house hire | Stork content team | |
|---|---|---|
| Skills | One generalist | Strategist, designer, copywriter, video editor |
| Video | Phone footage on site | Reels plus AI travel video |
| Guest markets | One voice for all | Content per market and language |
| Seasons | Last-minute | Planned ahead |
| Booking replies | Your team | Your team |
Why hotels work with Stork on social
AI travel video in-house
Our Stork Studio team produces property and experience videos without blocking rooms.
Bilingual by default
English and Arabic content from one team, for Gulf, European and local guests.
Your team keeps the bookings
Every booking request goes straight to your reservations team, not through an agency.
Hotel social media: questions hoteliers ask
Can you create content without a new photoshoot?
Yes. We work from your existing photos and produce AI travel videos, so your feed stays fresh between shoots.
Do you handle booking requests in DMs?
No. Your reservations team replies to comments and messages, so bookings go straight to them.
How much does hotel social media management cost?
Plans start from $599 per month. The right plan depends on the number of properties, platforms, posts and reels.
Do you work with tour operators and travel agencies?
Yes. We create content for tour operators, travel agencies and destinations as well as hotels.
Can you manage several properties?
Yes. Hotel groups get a plan per property, with a consistent group identity.
Get a free one-week content plan for your property.
Tell us about your hotel and we send you a week of post and reel ideas, written for your guests.
