Social Media Management for Real Estate Developers
Stork Advertising runs social media content for real estate developers and brokers — project launches, construction updates, unit showcases and AI property videos — on Instagram, TikTok, Snapchat and LinkedIn, while your sales team handles comments, DMs and leads. We create in English and Arabic for the UAE, Saudi Arabia, Egypt and Europe.
Real estate social media is more than listings
Buyers follow the journey
Off-plan buyers want to see progress — launches, construction milestones and handovers — to trust a developer.
Many projects, one feed
Developers with several projects struggle to give each one its own story without the feed becoming a brochure.
Leads go cold fast
Social interest turns into a call only if your sales team replies quickly — so they need to own the conversation.
What you get
Monthly scope agreed before we start.
- Monthly strategy and content calendar per project
- Launch, amenity and payment-plan post design
- Reels and AI property videos from renders
- Copywriting in English and Arabic
- Scheduling and publishing on every platform
- Monthly performance report
Not included: replying to comments and direct messages. Your sales team keeps the conversations with buyers.
Your monthly real estate content, in 5 steps
Onboarding
We learn your projects, buyers and sales process, and get publishing access.
Strategy
We plan content per project and per buyer type.
Calendar
You approve the full monthly calendar before production.
Production
We design posts, write captions and produce reels.
Publish & report
We publish on schedule and report results monthly.
In-house hire vs Stork content team
| One in-house hire | Stork content team | |
|---|---|---|
| Skills | One generalist | Strategist, designer, copywriter, video editor |
| Property video | Site visits only | Reels plus AI video from renders |
| Languages | Usually one | English and Arabic |
| Several projects | Hard to keep up | Planned per project |
| Lead replies | Your sales team | Your sales team |
Why developers work with Stork on social
AI property video in-house
Our Stork Studio team turns renders into lifestyle videos for projects not yet built.
Bilingual by default
English and Arabic content for local, Gulf and international buyers.
Your team keeps the leads
Every comment and DM goes straight to your sales team, not through an agency.
Real estate social media: questions developers ask
Can you create content for projects that aren’t built yet?
Yes. We design from your renders and plans, and produce AI property videos that show the lifestyle around the project.
Do you handle leads from comments and DMs?
No. Your sales team replies to comments and messages, so leads go straight to the people who can close them.
How much does real estate social media management cost?
Plans start from $599 per month. The right plan depends on the number of projects, platforms, posts and reels.
Do you run the lead ads too?
This service covers organic content. Paid lead campaigns can be added through our performance marketing service.
Do you work with brokers as well?
Yes. We create content for brokerages and agents as well as developers.
Get a free one-week content plan for your project.
Tell us about your project and we send you a week of post and reel ideas, written for your buyers.
